Contributed by AirCAre Medevac
Provocative campaign to launch across the community through grassroots campaign efforts
Manassas, VA, April 1, 2014…AirCare Medevac, a service of PHI Air Medical announced today a nationwide effort to educate and raise awareness in local communities they serve on the dangers and challenges surrounding “Distracted Driving,” an increasingly important and unfortunately common issue of today.
“As the beginning of the spring and summer seasons approach and many events such as graduations and proms are upon us, hectic and busy schedules often lead to distracted minds, instead of mindful and focused ones,” explains Christopher Shaffer, Operations Manager for AirCare Medevac. “Our focus with the Distracted Driving Kills campaign this year is to arm the communities we serve, people of all ages and backgrounds, with the facts of this mostly preventable issue. Through distribution of supporting materials and partnerships with local events within our communities, we hope to ultimately help raise awareness for the prevention of these accidents our crews see first-hand, all too often.”
The facts on driving while distracted in this country are startling:
o At any given daylight moment in the US, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving.
o Sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds, the equivalent – at 55 mph – of driving the length of an entire football field, blind.
o In 2012 alone, 3,328 were killed in distracted driving crashes.
“Our crews have seen an increasing number of calls to scenes that involve vehicle accidents due to distractions while driving. Our crews are the ones at the scene providing critical care for these patients and we strongly believe we have a responsibility to provide as much support and education as possible in the communities we serve, “continued Shaffer.
The campaign will run throughout the months of April and May through a variety of local events, traditional and social media messaging and community-wide grassroots efforts.
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