Provided by Discover Prince William & Manassas
Discover Prince William & Manassas, the tourism marketing agency for Prince William County & Manassas, Virginia, was recently awarded accreditation by Destinations International (formerly Destination Marketing Association International).
“We are honored to be awarded industry accreditation and proud to be the only Virginia destination to achieve the exclusive status in 2017,” said Ann Marie Maher, President & CEO of Discover Prince William & Manassas. “The Destination Marketing Accreditation Program (DMAP) seal is an honor that doesn’t come easily and we are humbled to be recognized by our industry peers. This accolade speaks to the professionalism of our organization and solidifies Discover Prince William & Manassas as a thought leader in the tourism and destination marketing industry,” she added.
During the 2017 Destinations International Annual Conference, Discover Prince William & Manassas was one of only eight newly-accredited organizations from around the world to receive the DMAP seal in recognition of a commitment to industry excellence and meeting the industry standard for performance and accountability of destination marketing organizations. Several other destination marketing organizations also renewed their applications or were reaccredited at the conference. There are currently 200 DMAP accredited organizations worldwide.
The accreditation program requires destination marketing organizations to successfully comply with nearly 100 mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including finance, human resources, sales, strategic planning, analytic reporting, communications, destination development and research.
Discover Prince William & Manassas is the Destination Marketing and Management Organization (also known as a Convention & Visitors Bureau) marketing Prince William County and the City of Manassas as a destination for domestic and international leisure, group and business travelers, reunions, weddings, small meetings, and events. Tourism and travel in Prince William County and in the City of Manassas supports nearly 7,000 jobs and delivers an estimated $608 million in travel related expenditures in the community annually. Prince William and Manassas is one of the top ten travel destinations (based on total travel expenditures) in the Commonwealth of Virginia. For more news information on Discover Prince William & Manassas, visit DiscoverPWM.com or follow on Twitter @PWMPress.
Destinations International (formerly Destination Marketing Association International) is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit DestinationsInternational.org.