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IKEA Announces LURVIG Pet Collection + New Winter Products

Provided by IKEA

IKEA U.S. is introducing LURVIG*, an extensive pet collection designed to create a better everyday life at home for our four-legged family members. Finally, for cats and dogs, too!

IKEA designers worked with trained veterinarian Dr. Barbara Schäfer to ensure that the products were developed with the important needs and behaviors of pets in mind: sleeping, eating, playing, exercising and being close to us. The result is a collection that addresses animals’ natural needs, yet fits the style and form that people seek to include throughout their homes – all at an affordable price.

From beds and toys to leashes and bowls, LURVIG features a wide variety of products to improve all aspects of life with your dogs and cats, while still fitting in with your existing home furnishings.

  • Cat House on Legs ($49.99): Designed small to make a cat feel safe, the LURVIG cat house can be placed on legs, hung on the wall or inserted into a KALLAX shelving unit.
  • Cushions: The LURVIG cushions come in multiple sizes and colors, and are easy to keep clean with removable machine-washable covers.
  • Scratching Mat ($5.99): Quickly and easily transform an ordinary table leg into a place where your cat can both sharpen its claws and stretch by attaching the scratch mat with the sewn-in straps.
  • Leashes and Collars: Seen and be seen! LURVIG leashes and collars are made with reflective materials to help keep your pet safe.​

* LURVIG is now available in IKEA U.S. stores. The collection will be sold in stores only, but will not be available at IKEA Baltimore, IKEA Carson or IKEA Pittsburgh.

2017 Winter Collection

Inspired by the rugged beauty of Iceland, the 2017 Winter Collection includes a wide variety of decorations and home furnishings designed with natural materials and warm, muted tones that will add a touch of nature to any occasion this holiday season. From decorative lighting with energy efficient LED bulbs to stylish dinnerware that can turn a simple meal into a festive feast, the timeless feel of this collection will make holiday decorating and gift-giving easier than ever.

  • STRÅLA LED chandelier ($24): Add this five-armed chandelier to any living room to create a cozy place to spend chilly winter days or a magical holiday experience.
  • VÄSSAD table ($129): With its raw, authentic look, the VÄSSAD table combined with a few decorative touches is the perfect setting for a holiday meal.
  • VINTER 2017 Cushion ($14.99): Update any seating area for winter by adding plush VINTER cushions that are sure to create a cozy, inviting feel.

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