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(Photo by Delia Engstrom)

IKEA Soft Toy Drawing Competition

Provided by IKEA

(Photo by Delia Engstrom)

IKEA U.S. is announcing the launch of its fourth annual Soft Toy Drawing Competition, inviting children ages 12 and under* to help create its next soft toy collection. From Oct. 23 – Nov. 7, 2017, children can share drawings of their very own imaginary creatures, with the chance of turning them into real soft toys.

To enter, IKEA FAMILY members can visit info.ikea-usa.com/softtoy. Submissions can be in one of three age groups: 4 years or younger, 5 to 8 years old, and 9 to 12 years old. In early December, three semifinalists from each local store will be selected through an online consumer vote, each receiving a $25 gift card. The 15 drawings with the most overall votes, along with five “IKEA Picks,” will move on to the global competition. The five winning drawings from the global competition will be made into real soft toys to make up the next limited-edition SAGOSKATT collection (available in 2018).

To see the official rules for the Soft Toy Drawing Competition, visit info.ikea-usa.com/softtoy.

* The competition is open to IKEA FAMILY members with children aged 12 and under. IKEA FAMILY is a benefits program that offers membership perks. Consumers can sign up for the free program online or in-store.

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