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Don’t Wait to Start on a College Savings Plan

By Bennett Whitlock, CRPC®
Private Wealth Advisor

Besides planning for retirement and purchasing a home, there may be no more important financial goal that requires preparation than funding your children’s higher education. While saving for college may seem daunting, planning early and saving thoughtfully can make the goal more attainable for many
parents. Here are four steps that can help along the way.

1. Estimate college costs. Take a realistic look at what higher education costs are likely to be once your child is ready to attend. Even if your son or daughter is still learning to walk, you’re able to estimate your college bill. Historically, the cost of college has risen faster than the standard rate of inflation.
According to The College Board’s Trends in College Pricing 2016 report, the average tuition and fees at public four-year colleges increased at an annual rate that was 3.5 percent beyond the broader inflation rate between 2006 and 2016. Check out free online college savings calculators to estimate tuition and fees at public or private institutions, such as the website

Use the estimate as a guideline for having a conversation with your spouse about how much you’d like to contribute to your child’s education. Do you wish for your child to contribute? Will you cover the cost of books, room and board, and extracurricular fees? If you have multiple children, what will your financial strategy be if your children choose different college paths (e.g., private school vs. public, two-year vs. four-year, graduate school, etc.)?

2. Start setting money aside as soon as possible. There is no substitute for saving. Craft a habit-forming strategy, such as saving a set amount each month, putting aside a regular bonus or raise, or saving your tax refund. Even a modest amount will make a big difference in tackling your child’s tuition.

When you’re ready to put your money to work, choose a savings vehicle that is right for your financial situation, risk tolerance and goal amount. One of the most popular options is a 529 plan, which is specifically designed to help families save for higher education. Money invested in a 529 is managed by a
state or educational institution, although you have a choice of investments. When money is withdrawn for qualified education expenses, no taxes are due on earnings accumulated in the account.

Other tax-advantaged savings options include Uniforms Gifts to Minors Act (UGMA) accounts, Uniform Transfers to Minors Act (UTMA) accounts, tax-exempt savings bonds, and Coverdell education savings accounts. There are also taxable account options, allowing you to choose the vehicle that works best for
your family.

3. Research financial aid options. It may be difficult to save enough to cover every education expense, particularly for families with multiple children or if you’re balancing other financial goals. Scholarships, grants and loans may help you fill potential gaps. The U.S. Department of Education allows
you to forecast your family’s eligibility for federal student aid before you fill out the Free Application for Federal Student Aid (FAFSA) when your student applies for college. Even if you don’t anticipate needing federal aid, completing a FAFSA may be required if your child wants a work-study job or to qualify for
merit-based aid through the institution. Many scholarships are available to high school students in all grades, so encourage your child to research local opportunities.

4. Revise your savings plan as your child gets older. Periodically revisit your strategy to make sure it’s on track to meet your financial goals. Remember, you can re-prioritize and save more as college move-in day approaches. As your child ages, bring him or her into the conversation. Discuss the level of support you will provide. Help your child consider various career paths and higher education options, evaluating them to see if they are realistic and within your budget. While other factors will play a role in determining the school that is the best fit for each student, it is important to factor in the cost as one of those considerations.

Overcoming the challenge of paying for higher education starts with making a plan. Understanding the real costs of college tuition and fees helps you craft an effective strategy to reach your financial goal.

Bennett Whitlock, CRPC ®, is a private wealth advisor and managing director with Whitlock Wealth Management, a franchise of Ameriprise Financial Services, Inc. Learn more at or call 703-492-7732.

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