Your Words Mean Business

By Erin Pittman Do the importance and significance — and maybe even the entire point — of the widely-used hashtag elude you? If so, you’re not alone. There’s more to the hashtag than simply posting a picture of your three-year-old self sobbing on Santa’s knee with #TBT (Throwback Thursday) — a lot more. What Is a Hashtag? Let’s start with …

By Erin Pittman Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye-opening enough statistic to make you stop and consider how well you could …

By Erin Pittman You already know the key components of a content strategy, and no doubt you’ve done your research. With all of those considerations in mind, it’s time to get down to business. This means creating your editorial calendar and building out your plans. List all the topics. This means everything you possibly could want to share about your …

By Erin Pittman Strong marketing and company presence is all about content strategy these days — content is king! If you want a leg up on your competition, it’s time to jump on your content strategy starting block and take off with a bang. Creating an effective content strategy takes time, research and a deep understanding of the audience you’re …

By Erin Pittman It used to be that you couldn’t go a full day without hearing about the millennials and what it takes to reach them. But look out millennials, the nation’s marketing focus is shifting to Gen Z — those born from the mid-1990s to early 2000s. Who Are Gen Zers? Gen Zers are fully digital teens standing 2 …

By Erin Pittman, Lead Content Marketing Developer and Editor Writers and editors aren’t normally excited by numbers, but there is an exception to that rule — facts and figures about content marketing. These are some numbers we love to see and analyze! Because every year, we encounter figures that back up the important work we do for our clients. Content marketing …

By Erin Pittman   What’s the biggest secret to content marketing success? It’s all in diversifying. The old adage we’ve heard for generations: “Don’t put all your eggs into one basket” certainly applies in this field. You’ve got to diversify and market in layers. What Does It Mean to Diversify Content Marketing? Would it be smart to place all of …

Provided by All Things Writing, LLC Have you heard the term “email marketing funnel?” Without some context, you may be picturing a typical baking funnel, with flour or milk running through freely. This is actually a good visual to start with. Email marketing funnels don’t involve true baking ingredients at all, but rather steps you take a customer through to …

By All Things Writing, LLC It may sound a little contradictory to talk about a writing voice. Unless we’re discussing voice-to-text, how can you use your voice if you’re just writing? It actually makes perfect sense, though. Think about how you sound in your mind as you’re writing. Are you witty? Are you formal? Are you to-the-point? Your writing voice …

By All Things Writing, LLC   Ask any salesperson, and they’ll likely tell you that most sales are not closed during the first exposure to a service or product. It takes repetition and variety to snag customers and close deals, especially when your leads are virtually strangers. In fact, it typically takes an average of seven marketing “touches” to make …