Contributed by Discover Prince William & Manassas
Photo provided by Discover Prince William & Manassas
Prince William, Va. – Discover Prince William & Manassas, the area’s tourism marketing agency, received two VIRGO awards at this year’s Virginia Association of Convention and Visitors Bureaus’ (VACVB) quarterly meeting held on April 10 and April 11.
The 2014 VIRGO awards pay tribute to individuals, groups, businesses and destination marketing organizations that significantly contribute to the Commonwealth of Virginia’s economy through tourism promotion and development. VACVB awarded Discover Prince William & Manassas in the categories of Advertising & Promotions, for the agency’s website www.discoverpwm.com,and Regional Marketing Initiative, for its work with “Virginia By Rail,” a collaboration of four Virginia convention visitors bureaus.
Website traffic increased dramatically with the launch of DiscoverPWM.com in March of 2013. The number of visits increased by more than 1,000 percent. As the center of the local convention visitors bureau’s digital footprint, the website allowed enhanced targeting for digital advertisements, increasing the effectiveness of digital campaigns. The website also provides fresh content for social media channels, resulting in increases in following and engagement, including 1,433 additional likes to the Facebook page in 2013. The launch of DiscoverPWM.com has increased the digital presence of Prince William & Manassas, creating content and tools needed to effectively showcase the area as a tourism destination.
Discover Prince William & Manassas collaborated with Fredericksburg Regional Tourism Partnership, Richmond Region Tourism, and VisitNorfolk on “Virginia By Rail,” a promotional initiative to create a regional itinerary for visitors that demonstrated Virginia’s key destination and experiences which are easily accessible by rail. At the recent IPW tradeshow, produced by U.S. Travel Association, Discover Prince William & Manassas, along with Richmond Region Tourism representatives, met with more than 40 international tour operators and travel writers and discussed the itinerary initiative.
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