Empowering Women in Business: Sarah Perlman and Silverbrook Marketing Lead by Example

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By Rebecca Barnes, Prince William Living Publisher

Put your money where your mouth is—that was Sarah Perlman’s motivation for having her company, Silverbrook Marketing, sponsor the Prince William Chamber of Commerce Women’s Empowerment Conference taking place on March 6 to 8.

“I don’t have as much time to volunteer as I would like, so I try to find other meaningful ways to support women.”

The conference’s promise to “inspire, foster support, and mentor women to meet their full potential” describes Silverbrook Marketing’s approach to women’s empowerment. As a manager, Sarah has mentored many women—from employees to interns—and helped them grow in their marketing roles. She’s also volunteered through other groups as a mentor to women, whether it’s through Kappa Delta sorority or specialty groups like Girls Who Print. So, when she started her own business in January 2020, Sarah knew she wanted to use her powers for good.

“I saw a quote once that said, ‘Be the person you needed when you were younger,’” says Sarah. “It resonated with me, and I try to pass along my advice wherever it is requested. Whether it’s tactical advice on how to perform better in marketing or personal advice on how to grow your career and what it’s like being a working mom, I’m happy to have others learn from my mistakes!”

As a business owner, Sarah is able to create internships that can empower younger women. She also chooses to work with other women small business owners and hire them whenever possible.

“We’re all just trying to find our way in the business world, and I firmly believe we should be lifting each other up. There’s room for us all to succeed because success looks different to each person. Plus, it’s more fun to celebrate success with others!”

Because of the digital nature of business these days, most of Silverbrook Marketing’s current clients are located outside Northern Virginia. But Sarah desires to make an impact locally and support her neighbors. As a self-proclaimed “extroverted introvert,” she can find common ground with almost anyone but is sometimes hesitant to approach new people.

“The Prince William Chamber has built such a tight-knit community—which is wonderful! But it can be hard to enter a room where it seems like everyone knows everyone.”

By sponsoring the Women’s Empowerment Conference, Sarah hopes that people can see the value Silverbrook Marketing places on women’s empowerment. Be sure to register for this inspiring event and be on the lookout for Sarah among the attendees!

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