By Erin Pittman
Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic.
Whether or not it applies to you and your organization, it’s an eye-opening enough statistic to make you stop and consider how well you could stand out with a rock-solid content marketing plan.
The Content Creation Process
Did you know that creating and publishing one piece of high-quality content can take from 10 to 15 hours? That could mean more than a day each week to create one new blog post when you factor in all the aspects needed for good content marketing:
- Research
- Writing
- Editing
- Revising
- Proofing
- Getting approvals
- Loading to your content management system
- Publishing
- Promoting
And this doesn’t even include the time spent creating an editorial calendar and ensuring your content plan aligns with your overall marketing strategy.
Content creation is no small feat. It’s no wonder many organizations aren’t staffed to tackle each step of the process.
Assess Your Content Marketing Plan
If you’re deciding whether to tackle content marketing in-house or outsource, ask yourself these questions:
- Do we want to maintain our current level of content production or increase it?
- How often do we want to post on social media, and who will write and publish the posts?
- Do we want to expand to new social media platforms in the coming year?
- Do we have the staff to handle all of the steps listed above?
Outsourcing Your Content Marketing
If your answers to those questions included goals to expand or dissatisfaction with your current process, it’s time to explore outsourcing your content marketing. It’s not as complicated as it sounds. Partnering with content marketing experts frees you up to focus on other business goals and your customers. You’ll only have to write when you want to. You won’t have to handle staffing all of the positions needed for content creation. And you’ll still be as involved as you like in your content strategy.
Partnering With Prince William Living for Content Marketing
When outsourcing your content marketing to Prince William Living, we’ll meet with you to discuss your business goals and learn about your organization, your audience and your preferences. From there, we can build a tailored editorial calendar for your business. You’ll receive content that’s well-researched, well-written, and published and promoted for you.
“Your Words Mean Business” provides insights and tips to business owners, organizations and professionals seeking to better their performance and increase their bottom line through sharpening written and marketing communication skills.
Erin Pittman (epittman@princewilliamliving.com) is Lead Content Marketing Developer and Editor for Prince William Living.
