IKEA Completes Redesign of Marketplace to Offer an Updated Shopping Experience for Accessories at Woodbridge, VA Store

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Woodbridge, Va
– IKEA, the world’s leading home furnishings retailer, announced it has completed a redesign project at its Washington, DC-area store in Woodbridge, VA.  To ensure customers are inspired by the most current display layouts and standards, unique to IKEA stores, this redesign of the accessories marketplace updated the merchandising platform in departments such as cookware, bedding, lighting, home organization and textiles.  The store remained open and operational during the design and implementation of this redesign.

$1,000 Winner on Saturday

$1,000 Winner on Saturday

IKEA Woodbridge marked the official completion of the newly updated Marketplace on May 4th &  5th 2013, where they had food, fun giveaways and activites for the whole family.  Live Radio Disney, was there and there were prizes ranging from $5- $1,000 each day. The $1,000 winner won a  FREE design consult with an IKEA interior designer.

“After months of work, we are thrilled to reopen our Marketplace to customers,” said store manager Jackie DeChamps.  “They now will find more inspiring, updated displays, new products and a redesigned layout for an even better shopping experience.”

IKEA aimed to minimize any disruption or inconvenience to customers during the renovation process.  “We recognize this project may have required flexibility, patience and understanding by our customers, but we are confident the result will be worth it to visitors looking for home furnishing accessories,” DeChamps added.

Located on 12 acres along I-95 on Potomac Mills Circle from the Prince William Parkway exit, the 325,000-square-foot IKEA store opened in November 2001.  In addition to 10,000 exclusively designed items, IKEA Woodbridge presents 50 different room-settings, three model home interiors, a supervised children’s play area, and a 400-seat restaurant serving Swedish specialties as well as American dishes.  Other family-friendly features include a ‘Children’s IKEA’ area in the showroom, baby-care rooms, preferred parking and play areas throughout the store.  Also, IKEA installed a solar energy system atop the store as part of an initiative to roll-out solar panels on nearly 90% of its US locations.  Consistent with the company’s goal of being energy independent by 2020, IKEA has installed more than 250,000 solar panels worldwide and owns approximately 110 wind turbines in Europe.  Globally, IKEA has allocated $1.8 billion to invest in renewable energy through 2015.

IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden has offered home furnishings of good design and function at low prices so the majority of people can afford them.  There are currently more than 330 IKEA stores in 41 countries, including 38 in the U.S.  IKEA incorporates sustainability into day-to-day business and supports initiatives benefiting children and the environment.  For more information, go to IKEA-USA.com.

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