Marketing with Media

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The Prince William Chamber of Commerce regularly features a marketing, branding and social media expert to make a presentation. This month’s presenter is Rebecca Barnes, Publisher of Prince William Living, and her presentation covers Marketing with Media. Please register HERE for your Zoom link. The presentation is Wednesday, Dec. 15 from 9:00 to 10:30 a.m.

Rebecca will discuss how to reach out to media, keep a contacts book, find free calendars to list on, printed media vs. digital media timelines, and more. This information is applicable to all local media outlets – Print, Online, Television, Radio as well as for use in your own website and social media.

You’ll learn:

How to write a press release

  • What is a press release?
  • Why headlines are so important
  • What a press release is NOT

Keeping a contact list for media

  • Attendees will get a “starter” press release XLS

Getting your press releases published

  • What is the media outlet looking for?
  • Print vs. digital, what content, and when

How photos are important

  • What photos can you use
  • What photos get you sued
  • Where to get photos
  • Attendees will get a cheat sheet

Tips on how to focus on your message

Free calendars- how to find them and submit

Attendees will receive downloadables and printed takeaways to use for their in-house marketing. All attendees can book a free half-hour consultation with Rebecca Barnes to discuss their in-house marketing plan.

 

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