Rebranding at 50+?

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The Value of Retelling Your Story

 By Prince William Living Publisher Rebecca Barnes

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Labeling the generations seems to be here to stay. From “The Silent Generation to Gen Alpha, we love discussing our differences. There is certainly some insight into learning how each generation works, communicates, and even how they prefer to be rewarded. The downside of the labels seems to be that whole groups can be pigeonholed and typecast.

The average retirement age in the past 10 years has been anywhere from 62-65. But many people are finding they need to continue working for various reasons. If you are over 50 and don’t plan on leaving the workforce any time soon, stick around while we talk about the benefits of personal rebranding.

Personal rebranding can be a powerful tool for individuals looking to refresh their image, pivot their careers, or find new opportunities later in life. While it may seem daunting to undergo a personal rebranding after the age of 50, it is never too late to make a change and pursue new goals. In this article, we will explore the reasons behind personal rebranding and provide tips for making the most of the process.

Why rebrand yourself?

There are several reasons why an individual may choose to undergo a personal rebranding. One common reason is to pivot their career or find new opportunities. As individuals approach retirement age or look to make a career change, a personal rebranding can help them stand out from the competition and showcase their unique skills and experiences.

Another reason may be to adapt to changing personal or professional circumstances. For example, an individual may want to update their image after a significant weight loss or to reflect a new personal style. Additionally, a personal rebranding may be useful for individuals who have recently gone through a divorce, retirement, or other life changes that call for a fresh start.

Tips for successful personal rebranding

Whether personal change or professional pivot, learning the Do’s and Don’ts of rebranding will help you put your best foot forward.

Business Benefits to Hiring from Multiple Generations

Smart businesses embrace diversity. Perspectives, talents, and strengths are different from all sectors, so hiring from different generations and leaning hard into the individual’s gifts, is an asset for any business!  Shameless plug, but if you have ever thought about working for a local magazine focused on building community, we are always looking – from Silent Gens to Gen Z, you are valued.  :). 

Rebecca Barnes is the Publisher of Prince William Living magazine and Brides & Weddings magazine. She is a lifelong resident of Prince William County and a volunteer with OWL VFD. In her free time, she enjoys spending time with her family, being a Grandma, visiting Walt Disney World, blogging at Sightseeing Sidekick, reading, and sleeping.



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