Revolutionizing Undershirts:Bored Rebel Making Waves at the Oscars

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 By Prince William Living Publisher Rebecca Barnes

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An interview with Bored Rebel Founder, Stacy Flax
1. Please tell us a bit about Bored Rebel, and your role in the company.

Bored Rebel is all about bringing personality to a product that has remained plain for over 100 years, the undershirt. We call them Graphic Undershirts – they are beautifully made graphic t-shirts designed to be worn under a dress shirt without the print showing through. This works because we put the print below the thick fabric by the buttons on a dress shirt. Graphic Undershirts can be worn as a base layer or as a t-shirt. They are also unisex! As the founder and president, I am focused on creating a market for Graphic Undershirts, planning our growth strategy, and ensuring that our customers are absolutely thrilled with Bored Rebel.

2. How did Bored Rebel get involved in providing products for the Oscars swag bag?

We thought Bored Rebel shirts would be perfect fit for the iconic gift bag given to Oscar nominees, so we researched who puts them together and sent a cold email! We were sent an application and told that they would let us know if we were selected. In the pitch I emphasized our uniqueness and quality.
3. What was your initial reaction when you found out your product would be included in the Oscars swag bag?

It was a mix of amazement and excitement! I may have done a little happy dance—I won’t deny it. Being selected for such a prestigious event was a true honor. We celebrated and got right to work, ensuring every shirt was perfect for Hollywood’s biggest night!

4. Can you describe the Graphic Undershirt that was included in the swag bag and what makes it unique?
Bored Rebel was able to send specific shirts to each recipient, so I did research on every person to make it as special as possible. For instance, famously kind Brendan Fraser got one that says “Being Kind Kicks Ass” and dog-lover Cate Blanchett received “My Dogs Think I’m Awesome”. 

This year’s gift swag bag was valued at $126,000 and given to all of the Oscar nominees in the major acting and best director categories in addition to this year’s host, Jimmy Kimmel. Recipients included Colin Farrell, Austin Butler, Jamie Lee Curtis, Angela Bassett, and Steven Spielberg.
5. How do you think being included in the Oscars swag bag has and will continue to impact Bored Rebel’s visibility and reputation?

The exposure and recognition from such a high-profile event will undoubtedly impact our brand for years. Already we’ve had an awesome response from people discovering Bored Rebel and proudly wearing our Graphic Undershirts. People have reached out with such kind messages, it’s been awesome. Given that we’re such a young company, I think being selected put us on the map!

6. What steps did you take to ensure that the product met the high standards required for the Oscars swag bag?

We have a saying around here – “Every shirt is VIP”. We prepared the shirts as carefully and thoughtfully as we always do. We were warned, however, that if we spelled a nominee’s name wrong our product would quickly be pulled! Let’s just say that we triple checked everyone’s name!
7. Are there any other high-profile events or partnerships in which Bored Rebel is currently involved or planning for the future?
Absolutely! We’re always on the lookout for exciting opportunities to showcase our Graphic Undershirts. We’re also exploring partnerships with like-minded brands that share our vision. I am thrilled to share one bit of news now – we’ve been asked to participate in the swag bag again for next year’s Oscars! We are blown away and super grateful to have been asked back for a second year.
8. What advice do you have for other entrepreneurs or small business owners who are looking to grow their brand and expand their reach?

Believe in your vision and stay true to your unique identity. Take risks, be innovative, and never be afraid to think outside the box. Surround yourself with passionate people that share your drive. And remember, success doesn’t happen overnight. Stay determined, adapt to changes, and always listen to your customers’ feedback.

9. What are some of the biggest challenges you’ve faced as an entrepreneur, and how did you overcome them?

Oh boy, where do I start? From establishing a new brand in a sea of apparel brands to juggling the complexities of production and supply chain management, it’s been a wild ride. But hey, we’ve embraced the complexity, stayed true to our vision, and put in the hard work to find the best path forward with each challenge. Persistence, curiosity, and a whole lot of coffee have been our secret weapons!

10. What’s next for Bored Rebel? Are there any new products or initiatives in the works that you’re particularly excited about?

We’ve very recently launched our wedding collection! Graphic Undershirts for grooms, groomsmen, father of the bride, and so on! It’s incredibly fun to be getting this out into the world. In the future, we plan to expand our product line beyond the classic white shirts that we’ve started with. Also be on the look out for limited editions and collaborations with other brands and artists!

Lastly, I’ll just add that folks can purchase our products at BoredRebel.com and at select apparel retailers in our area!
Rebecca Barnes is the Publisher of Prince William Living magazine and Brides & Weddings magazine. She is a lifelong resident of Prince William County and a volunteer with OWL VFD. In her free time, she enjoys spending time with her family, being a Grandma, visiting Walt Disney World, blogging at Sightseeing Sidekick, reading, and sleeping.
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