Two Foundations Partner With Northern Virginia Family Service on In-Store Campaign

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Provided by Northern Virginia Family Service

The Albertsons Companies Foundation, doing business locally as the Safeway Foundation, and the Entertainment Industry Foundation (EIF) have come together again to continue the Hunger Is “Hungry for More” campaign, which is designed to raise awareness and funds to fight childhood hunger in America. Northern Virginia Family Service (NVFS) will be a local recipient of funds raised in stores in the Greater Prince William area.

The Hunger Is “Hungry for More” campaign will run through Oct. 15 in more than 2,300 Albertsons Companies grocery stores throughout the country, including Safeway stores in the Greater Prince William area, giving shoppers at the opportunity to contribute toward hunger relief efforts in their communities. The print, broadcast, digital and out-of-home PSA campaign, in which Viola Davis addresses the importance of eradicating childhood hunger, will continue to run in the marketplace through the summer and fall.

“I am beyond thrilled to see how our communities joined together last year to support the eradication of childhood hunger in America,” said Hunger Is Ambassador Viola Davis. “The Hunger Is ‘Hungry for More’ campaign is essential for educating the public on just how severe the issue of childhood hunger is – in every community – throughout the country. A child who has eaten breakfast is able to learn more, live healthier and achieve greater success in life. It’s an honor to continue to stand with the Safeway Foundation and the Entertainment Industry Foundation to help put an end to this significant problem.”
“NVFS’ SERVE Campus serves, on average, 350 low-income and homeless children each year, through our family shelter, early childhood development center and Hunger Resource Center,” shares Stephanie Berkowitz, NVFS President & CEO. “The ‘Hunger Is’ funds we received will help provide breakfast food and nutritional information through our SERVE Breakfast! program so these children can have a healthy start to their day.”

Participating Safeway stores:
12821 Braemar Village Plaza, Bristow
4215 Cheshire Station Plaza, Dale City
4220 Merchant Plaza, Woodbridge,
2205 Old Bridge, Woodbridge,

Hunger Is grant recipients are selected with the help of the Hunger Is Advisory Committee (HIAC), comprised of leaders from the most respected hunger advocacy organizations in the U.S. including Drexel University’s Center for Hunger-Free Communities, Feeding America, Food Research & Action Center, Hunger Free America, Share Our Strength, and WhyHunger. The HIAC provides guidance in defining and addressing needs and makes funding recommendations for approval by the Safeway Foundation and EIF Board of Directors.

For more information about the issue and ways to get involved in the fight against hunger, visit and


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