Top 6 Reasons to Use a Realtor in the Internet Age

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By Marcia Goodman

Even though  everything is available at your fingertips on the internet, there are still good reasons for using a Realtor in the internet age. There’s so much information readily available that when it comes to buying or selling a home, you may think you can do it yourself.

But there’s much more to it than that.

That knowledge you’re gaining online definitely makes you a better informed buyer, seller or investor. That will improve the outcome of your transaction. But when it comes to actually carrying out this complicated legal process, your best bet is to have a pro on your side.

Don’t just take my word for it. It was Henry Ford who once said that when you hire people who are smarter than you are, it proves you are smarter than they are.

We can’t all be experts at everything. That goes for manufacturing cars or conducting surgery. And it goes for buying or selling real estate, too.

Let me explain why.

1. Expertise.

Real estate professionals have invested in education and gained experience in their profession.

A good agent relies on knowledge and experience to help with the strategy you need — for setting the correct price if you’re selling or making the right offer if you’re buying. That requires an understanding of how the process works. It also requires knowledge of local market conditions, specific neighborhood profiles, and familiarity with both existing homes and new construction.

2. Ethical Standards.

Not every real estate agent is a Realtor, who is a licensed real estate salesperson that belongs to the National Association of Realtors. These professionals are held to a higher ethical standard than licensed agents.

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3. Searching Capabilities.

Remember that ad that used to run on television where the couple who’d just moved into their new home realized there was something better they could’ve had. I didn’t even know those homes were there, they lamented.

Well, a good agent would know those homes were there — and would show them to you!

A Realtor has searching superpowers when it comes to knowing what’s on the market now and what will be on the market in the future. Not only can they provide MLS data, they can pull individual profiles that reflect sales history, property data, demographics and neighborhood services.

4. A Network of Connections.

Yes, it really is all about location, location, location. But just as important are an agent’s connections, connections, connections.

That could be the key to finding that dream house that’s not actually listed yet, but your Realtor knew was coming on the market. You can — and should — use online tools to find homes if you’re buying or check prices if you’re selling. But there are other ways to find listings and compare prices, and a good agent knows them.

Your agent also knows all the key players when it comes to home buying and selling — like a director with the overarching vision to make a movie come together. We’re talking about mortgage brokers, real estate attorneys, home inspectors, home stagers, interior designers and more — and they’re all part of your Realtor’s network.

5. Negotiating Skills.

When it comes time to cut a deal, a good agent will represent your best interests. They’re not simply messengers to deliver offers. They’re professionals who are trained to present their client’s case in the best light and agree to hold client information confidential from competing interests.

6. The Difference Is in the Details.

There are numerous details involved with buying or selling a home. A professional will be there to help you along the way, including:

  • Handling the volumes of paperwork that must be completed.
  • Answering your questions even after the closing has taken place.
  • Developing and maintaining a relationship you can turn to in the future.

If you’re considering a real estate transaction, start by contacting a professional. Finding the right person to guide you along the path — whether you’re buying, selling or investing — can make all the difference, not only in the final sales price but in remaining focused and calm so you don’t get lost along the way!


Marcia Goodman, Realtor with Samson Properties, Gainesville, VA is a highly credentialed, experienced staging Realtor specializing in residential real estate. To learn more about how she can help you prepare for your next move, or to receive her free staging eBook, contact Marcia by clicking here, or call 703-819-4776. 



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