Visitor Spending in Manassas Reaches $54 Million; Up 14.5% from Pre-Pandemic Level

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Provided by City of Manassas Economic Development

Recently released data from the Virginia Tourism Corporation on the economic impact of visitors in Virginia reports a major increase in visitor spending in the City of Manassas. During 2021, visitor spending in the City reached $54 million, a 14.5% increase from pre-pandemic levels and up 36% year-over-year.

Tourism is a major contributor to the Manassas economy, supporting over 460 jobs with annual payroll of $13.6 million while generating more than $2.4 million in local taxes in 2021. Promoting a strong tourism economy is a key area of focus for the City, which recently led a number of strategic initiatives to enhance outdoor dining, achieve new legislation that allows open containers during events in Downtown Manassas, and launch a local gift card program to encourage local spending.

Increased tourism activity is making an impact on the City as popular events, entertainment, and dining establishments drive visitors and locals alike to Historic Downtown and other commercial areas, spurring continued revitalization, small business investment, and private job growth.

“Manassas has emerged as a hub for culture and entertainment,” says Manassas Mayor Michelle Davis-Younger. “Last year, over 370,000 people visited Manassas. Thanks to our small businesses, community partners, and strategic efforts by the City, these tourism figures highlight Manassas as a thriving, welcoming City that people want to experience.”

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